May 30 2007


Published by at 9:44 am under Entertainment,Tech

I’m gonna run, I’m gonna win
I’m gonna do what I need to do
’cause it’s time to be what I need to be
It’s time to be what I need to be
You can’t tell me what to do anymore
You can’t tell me what to do anymore
Now I’m free, now I’m free, now I’m free

So there I was, downloading some Kooks song from the iTunes music store this morning (why? cause it was free, so get off my back) and I get inquired about an iTunes Plus format. Plus? Sure. Plus sounds better, so then I do some research on it. Apparently today Apple is releasing the service for a small amount more per song to have higher quality DRM-free songs. The big part of that statement is DRM-free.

People have been harassing Steve Jobs for a while now cause they thought the statements he was making that if he could release songs without a DRM, he would. They have been criticizing him thinking it was a safe sales pitch he was making behind the guise that his hands were tied and there wasn’t any control he had over it. Well, from what it appears, he has put his money where his mouth is.

For me, this isn’t a terribly big deal. I have our music on my wife’s computer, my music on my computer (which I had to authorize) and my wife’s iPod (which really has migrated to our family iPod). I will probably get another iPod if I can get enough points at a poker site to get one, but even then, I will still be within the bounds of the DRM license.

What this does do, though, is take away one of the biggest criticizations the iTunes music library has. When I would here tech podcasts complain review iTunes in the past, it would usually boil down to that. So now what are they gonna bitch about? I’m sure they will find something. That’s what critics do, they criticize. Look, it’s even in their title.

This still seems to directly influence me very little since our usage falls well within the bounds of the DRM. My only motivation at the moment to pay .30 more a song would be some additional music quality but I really haven’t had much of an issue with the current quality. Still way better than the cassette tape deck that is in my car. But should I change my mind down the line, it seems they have my butt covered there too. From what I’ve read, they are gonna allow you to update your library or certain songs by paying the difference from your current purchases. It really seems that Apple is trying it’s hardest to meet the needs of their customers. A good mark for a company to have.


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